Gaining an Appreciation of Web-to-Print Technology

Author: Hayley Sheean  //  Category: Business and Service

Web-to-print, also known as remote publishing, refers to the new method of performing quality web printing that functions without typesetting and plate making. This term implies using a web interface for creating, personalizing, approving and distributing print-based marketing collateral. The promotional piece can be a letter, flyer, brochure, postcard or perhaps large poster. The user is required to log into some secure online interface, choose a particular print product from a catalogue online and select an appropriate pre-designed template before customizing relevant areas of that piece through entering text, upload of personal graphics and images or just picking them off an online library (Digital Asset Manager).

Once the final piece has been approved and method of delivery selected, if a distribution list is required it gets uploaded from either some client list or integrated online CRM platform. The job gets paid for via credit card and the shopping cart is closed before being forwarded to a digital printer for quality website printing and getting delivered onto the shipper oftentimes within 48 to 72 hours.

quality web printing

How Web-to-Print Works

Web-to-print technology is enabled via the internet but is facilitated by the flexible nature of the digital printing press. This type of print technology makes it possible achieving unique and high quality web impressions. It merges variable data dynamically from the client database via a digital template (Portable Document Format, commonly called PDF) from the web-based library to complete the personalized document. This action eliminates need for traditional printing setup (films, plates and chemicals). Such variable data printing process makes it possible for thousands of pieces customized individually to get printed in a single run via digital presses.

The power of web-enabled quality web printing lies within its ability of supporting cost-effective personalization along with one-to-one marketing. This could be achieved as individually-personalized print project, standalone mailing campaign or component of multi-channel marketing strategy that involves email and web marketing.

Integrated Marketing Leveraging on Combined Web-Printing Strengths

Providers of high quality web printing in Dallas can integrate printed web-to-print or direct mail with web response pages where recipients of print pieces generated online are supplied with unique Personalized URL. The PURL page is capable of calling the viewer to action in several ways. It includes request for online information or even follow-up contact, update of contact information, responding to a survey relating to products and services offered by a seller, registering for some promotional incentive, or even provision of a direct link to an Ecommerce site where purchasing of products can be done. See more at DFW Printing Company

Once the online PURL form has been submitted the client contact information, “click through” path as well as survey data get captured by the customer database / CRM platform, used for updating the client’s profile and preference records. These are available to drive intelligent personalization immediately in new online marketing campaigns that employ quality web printing technology. Analyzing this data (Analytics) avails an unprecedented opportunity for integrated, highly personalized marketing campaigns. It all leads to better response rates along with new revenue opportunities.

Advice is available concerning the right type of digital prints via the online link, http://www.dfwprintingcompany.com/

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