Web Design Greatly Affects the Success of Online Business

Author: Hayley Sheean  //  Category: Advertising & Marketing

Experts in marketing point out that with the advent of the Internet, the very concept of marketing has changed. Nowadays, the market is no more restricted to the brick and mortar structure. In fact, the term market has become global which you can visit 24-hours a day for 365 days. This is because you can access the website anytime you like and from anywhere you are. In fact, this happens to be the basic concept of online business. However, it is also a fact that the success of any online business is largely dependent on the efficiency of the web designer. The website he designs must be attractive, user-friendly and should be capable of converting visits into positive sales.

web designer

Importance of SEO

On the other hand, an excellent website by itself does not bring any traffic. When you browse and look for any product, you will notice almost endless websites listed on the search engine. If your website does not appear on the top of the search engines, then your website would become one among the countless websites, and naturally it loses its visibility. As experts point out, if your website does not appear in the first ten or at least in the first two pages of the search engine, then the very purpose of web designing would be lost. It is for this purpose every website owner avails the services of SEO companies.

SEO Services

In the normal course, the web designer also acts as an SEO agency. The agency that designed your website also aims to optimise your website for popular search engines such as the Google, Microsoft or Yahoo along with social media sites such as Twitter, Facebook and so on. In addition to SEO, the success of an online business is also related with various other parameters. These parameters are briefly discussed below:

  • User-Friendly: The web designer must ensure the website is user-friendly. If the navigation protocols are not user-friendly no one would be willing to stay on the website. Potential clients would naturally move to another site. As a result, you would lose the traffic. To make the website user-friendly, the web designing agency must use attractive keywords, interesting with crisp contents, and hyperlinks.
  • Web management: This is yet another important element that needs careful consideration. The search engine optimization companies must be capable of professionally managing the website. The web designing agency must be capable of providing vital services such as email management, protection against hackers, retaining the higher web ranking and so on. The website must perfectly aim at the target customers. The web designing agency must also take adequate precautions with regard to the competitors.The website owner must be given an option to change the contents of the website so as to keep up with the changing business pattern.

Remember, search engine optimization services are vital for the success of any online business. Therefore, you must search for an agency that is capable of providing the desired results to increase your website traffic. Visit https://chasemarketingsolutions.co/services/website-designer.

Is Your Fundraiser Losing Money?

Author: Hayley Sheean  //  Category: Advertising & Marketing

Is your fundraiser making too many mistakes and missing out on potential lucrative funding for your projects? If your signature project is in the black and the donors are tightening their purses, then you are in real trouble. It could mean the end for you and your team. While a fundraising agency can go a long way in arresting decline temporarily, there are several steps that could be contributing to your slow decline which you have to deal with first in order to have a good shot at ensuring sustainability and flow of funds.

Fundraising agency

Donor Fatigue: Some charities may only be reaching out to the donors only when they need the funding and then going on a quiet until the next fundraising cycle. If you are doing a fundraising outreach which donors deem to be too self-serving, then they may begin to feel the brunt and will start tightening their purses. If individuals are being solicited by a plethora of charities again and again for some donations, then they will begin to display the symptoms of donor fatigue.

It is important to retune your fundraising approach so that you do not run the risk of sounding just like everyone else asking for money. You can contract a fundraising agency helping charities reach their target market in order to add some focus and gravitas to your fundraising. This will help you in hitting your target market and getting constant donations even as the taps run dry for everyone else.

Failing to Ask for Money: While some charities are so brazen with their fundraising plans, others are just the opposite. They fail to ask for money or fail to ask hard enough. They find it a bit intimidating to be constantly sending requests to donors for some financing. While this is an admirable attitude, it could also cripple your projects if you are not getting financing in order to proceed.

You can contract fundraising agency that does internet on line marketing for charities to bring out your social causes and get donors inspired by your story without necessarily engaging in a business centred pitch for donor financing which generally puts off the donors over time. The best solicitation pitches for fundraising should be measured: be appreciative and do not convey a sense of desperation for financing.  Provide measurable outcomes that show how the money will be spent in order to achieve your objectives.

Low attendee costs: If you have been inviting attendees to your events and charging low ticket fees, maybe it is time to rethink that strategy. Donors too have felt the uptick in consumer spending and will be ready to spend more on ticket prices for the special charity dinners, galas and ceremonies.

If your fundraising events are not generating as much as you would wish, it may also be time to reboot your fundraising events. Trends change and the same applies to the fundraising industry. The kind of event formats which were relevant three decades ago may not be as relevant today. The fundraising team should critically evaluate the event format and decide on what works and what doesn’t when it comes to fundraising. A professional fundraising agency can help you with this review and charity marketing help in order to assist you in increasing the impact of your fundraising.

Layout Considerations When Building a Patio

Author: Hayley Sheean  //  Category: Advertising & Marketing
Each patio is unique in its layout and design characteristics. This is because each home is different and has different requirements too. With that being said, it is important that you take time to plan the layout of your patio before you even think about choosing patio Perth builders. You can worry about that later once you know exactly how you want your patio to look like and how big it will be. Space Planning This is the first step you need to consider when working with patio builders in Perth WA. You need to know the exact square footage of the area you are going to deal with before you can start with any work. Since your patio is going to be a fixed addition to your home, it is important to get it done right the first time since you will not have the luxury to remove or change it. Make sure that there is a connection of your outdoor space (your patio) with that of your indoor space (your home). Even though a patio is a separate unit of the home, it is an extension of the home. You have to decide where to best position it to maximize your outdoor living space while still being accessible from the house’s main structure. The type of seating is another important consideration when doing space planning patio installers Perth has today. The furniture is the focal point of the patio because it is designed to be a spot in the house where you can relax or entertain guests. Your choice of using traditional furniture versus a built-in one will impact the overall orientation of your patio. Practical Considerations Expert patio Perth builder studies the existing conditions in the site to plan the layout of the patio being worked on. One consideration is the view orientation. From the patio, where would you like the orientation should be facing. Are you overlooking a garden? Or maybe a pool? Or is it facing towards an empty wall in your yard? Either way, the patio builder must make the right adjustment so you can enjoy the best view on your outdoor patio. In addition to the view orientation, the climate condition should also be considered. The patio is a great space to spend your time in during summer. But what about rainy days or during winter where it could snow? You need to design the layout of the patio so that the furniture and the deck can be protected from the elements. The goal of planning the layout with this consideration in mind is to minimize the impact and damage to your patio. This is one risk with outdoor living spaces that you need to cope with; hence, you need expert eyes to be able to provide you with professional input. Working with a professional in the layout and planning of your patio can make the process easier. Plus, with a patio Perth builder, you can expect professionally designed results that will add value to your home. You can visit http://www.perthbetterhomes.com.au/ to find expert patio builders in Perth to get started on this project.

eDiscovery: to specialise in Legal Handling of Important Matters

Author: Hayley Sheean  //  Category: Advertising & Marketing

When everything can be seen through data, from social media postings, emails and browsing history, it is no wonder that these information can be used in a legal process. This is eDiscovery wherein electronic data is searched to be used in a lawsuit.

That is why it helps to fight stealing these kinds of information with a reliable software made by pioneering experts that provides litigation technology, hosting and advisory services. Being also the first choice of the likes of Am Law 100 and Fortune 500, and likewise acknowledged by law journals, would certainly lend it more credentials.

Most stolen online: intellectual property

One of the most stolen data concerns that in intellectual property which includes, but is not limited to, a manuscript, design, invention, music and even names, phrases and images used in commerce which also include trade secrets. The owner may apply for a patent, copyright, trademark or industrial design rights. Only the owner can use that creation for a specified number of years.

However, intellectual property cases need a specialised approach. Some electronic images are without any texts. A software that can approach non-textual documents that allows a specialized law firm to find out and review the most important documents first, is an assurance of a win.

Paying less utilising multi-matter information reuse

Anybody who is the subject of a litigation is faced with the possibility of paying the same eDiscovery data to be processed, for every new matter that comes up. Your law firm should let you, as a client, capitalize on information discovered. This multi-matter data re-use is going to save you a lot.

This process involves:

Warehousing data – storing historical cases of an organization that can be easily accessed.

Early Case Management – clients can see the work that would be involved, the risks and potential cost.

Sophisticated Data Management – with similar data there is reduced amount of effort needed to get the necessary information.

Expert Advisory Consultation – advising you on data storage and retention.

Early Case Management

A litigation, with electronic data taking the bulk of evidence, involves a lot of data sets. It would help that these are pre-processed and metadata is applied to reduce data size. CDS Early Case Assessment enables users to analyse data prior to review.

An ideal way of handling reduced data is to organize and prioritize them for a speedy review. You should also be able to identify, through searches, privileged document and do snippet document view and search with ease.

This process is going to result in a considerable amount of savings because of the lower volumes of data to process and host. More information brand name: CDS LEgal

What to do in litigation with eDiscovery involved

So when involved in a litigation and you need to produce electronically stored information like emails, presentations, voicemail, documents, databases, audio and video files and similar data; ask your lawyer if he or she uses an eDiscovery service as a support. If such is the case, then he or she would be using a review tool ideal for law firms and in-house counsel of corporations. It is highly secure and cost-effective. You’ll definitely be in good hands.

For more information and how to go about your legal worries in this high-tech day and age check cdslegal.com.

Samal Island Philippines—Travel Facts to Keep in Mind

Author: Hayley Sheean  //  Category: Advertising & Marketing

Davao, Philippines offers just more than what you can imagine. That is why it is suitable for team building trips like the recent ardorable trip to Samal Island Philippines. Aside from the great sandy beaches, you can explore the bat caves of Banga and Balete, cruise around the beaches, or relax in the lush parks. Besides, the island has a chain of celebrations, and you can join in the fun.

All the same, you should keep in mind these travel facts about Samal Island

Best Time to Visit

One of the blessings of the island is the freedom from storms all the year round. The waters are clear and serene. The Ardor SEO team that embarked on an ardorable trip to Samal Island Philippines can confess the serenity of the place. Free from the hustle and bustle of city life, you can spend some quality time with yourself here.

Now, back to the best time to visit, there are a few rain showers and breezy spells. If you want to visit during dry months, schedule your visit between December and May. March is the driest month. If you visit between June and November, expect some rains. The Island is most enjoyable during the sunny periods.

Fun Activities to Enjoy

In addition to its sandy beaches, Samal Island is teeming with fiesta celebrations. The natives call it the Island of Festivals. The team from Ardor SEO Philippines that went on the ardorable trip to Samal Island Philippines must have had a taste of the fun. Some of the festivities include:

·         Hugyaw Madayaw: happens between 29th and 30th August every year

·         Kabasan Festival: a weeklong celebration between 22nd and 29th May

·         Caracoles Festival: falls every 28th and 29th April

·         The Bat Festival: falls every first weekend of August

Where to Stay

Samal Island has various resorts that offer accommodation and entertainment to visitors. For instance, you can stay at the Pearl Farm Beach Resort and enjoy the amazing food and drinks. The rooms are built above the water, making the sea waves music to your ears at night. You also get a fantastic view of the sea.

Where and What to Eat

For your gastronomical needs, you can check in at the Gimmix Restobar. The restaurant is conveniently located in Babak just along the National Highway. Pork barbecue, fried chicken, and fresh seafood are available. Alternatively, visit the Maranao Restaurant and treat yourself to a sizzling buffet meal.

Nightlife in Samal

With its serene surrounding, there is not much to expect in the evenings. However, the place gets vibrant on weekends when disco nights and cultural shows take place. For example, in Pearl Farm, song dances, and traditional plays grace the island. Alternatively, you have the opportunity to spend a night at one of the restaurants, with a breathtaking view of the sea.

The Ardor SEO’s trip to Samal Island Philippines was a great reminder to the team. It revealed the other side of life (aside from work life!) in this sunny part of the globe. You can be part of the experience by joining the Ardor SEO team. Keep in mind that SEO analyst Philippines Samal holiday is just around the corner.